Hong Kong International Licensing Show
Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong International Licensing Show, the world’s second-largest and Asia’s largest event of its kind, drew to a successful close today. The three-day fair welcomed a record of more than 21,000 visitors from over 100 countries and regions, up four per cent over the previous year. The Asian Licensing Conference, featuring 27 global licensing experts as speakers, drew more than 1,400 attendees.
Licensing opportunities abound on the Chinese mainland, and many international licensors are aiming to penetrate the mainland market. Claire O’Connor, Vice President Consumer Products and Retail Marketing APAC, Viacom International Media Networks, brought the company’s MTV and Nickelodeon brands to the show for the first time. Ms O’Connor said that the scale of the International Licensing Show made it an excellent platform for brands to introduce new characters and properties to the Asian market. She said the company’s Hong Kong, Malaysia and Indonesia agents also exhibited at the show to generate synergy. “Apart from introducing new characters and properties to our existing and potential licensing agents, we also refer potential licensees to them. Asia’s multimedia development is proliferating. There are many channels for broadcasting animation. Asia’s mega events, activities, theme parks, electronic games are all in need of new licensed characters. The market is huge,” said Ms O’Connor, who added that the company’s theme park in Foshan is expected to open in 2020.